Get the most out of your web analytics data
Website Analytics describes the activity of tracking, monitoring and analysing the flows of visitors to websites, their journeys through it and out of it, as well as their transactional and purchase information. Quite simply, if you're not analysing what your web visitors are doing on your website, you have nothing to go on when it comes to making improvements to your site.
There are many good web analytics tools on the market but Google Analytics is the best free tool around, and the tool that we recommend to all our Google AdWords clients.
Google Analytics Set-up
Asking if web analytics matter to you is the same as asking if your web site matters to your business. If you've put a decent investment in your site, you need to know if that investment is paying off, and you need to know how to maximize that investment.
If you've not installed Google Analytics on your website yet, we can do this for you, and make sure the tracking is accurate & reliable. We can configure Google Analytics to track your key goals, funnels & profiles, so that you'll be able to see your key success indicators easily.
Analyse and Report
After applying all our configuration changes, we'll let the data collect for a month before providing you with an actionable report on the insights gathered. It's easy to set up an analytics tool and get a lots of raw data back about your web visitors. What's harder is to determine is what numbers to pay attention to, to make sure they're accurate, and to interpret them so you can make the right decisions based on the data.
Why outsource your Web Analytics set-up & reporting?
The biggest risk of web analytics is that you install an application only to drown in all the data it provides. Often this means you just end up ignoring it all, or you only pay attention to the numbers you can easily understand.
We'll help you identify the key metrics that are important for your business, and we'll provide you with monthly reports containing actionable information for making improvements.
Contact us if you'd like to get more out of your Google Analytics data.
